The retail environment has never been more competitive. Online and mobile shopping channels, with their lower overhead costs, exert constant pressure on retailers to deliver low prices while remaining profitable. These channels also give consumers the ability to instantly satisfy their shopping desires, eroding the allure of the instore experience. At the same time, shoppers are better informed on prices, products, and promotions than ever before, heightening their expectations for customer service.

Retail is an industry with cutthroat competition and innovation can spur from the least expected avenues. This guide explains how Self-service analytics can give Retailers a significant edge when it comes to making the right choices.


Self-service analytics provides a great start for business and IT teams to share responsibility and collaborate. This guide helps CIOs to take important steps towards futuristic enterprise analytics deployment.


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